This is a really cute lunch bag for your little one. In purple and lilac, it has the cute butterfly BUGGZ character on the front, licking her lips ready for some food and holding a spoon and fork. It has an insulated, hygienic, wipe clean interior with a mesh pocket and a bottle restraint (co-ordinating butterfly bottle also available in The One Stop Bug Shop). Over the back you have lots of bright butterflies and flowers. There's a handle at the top for carrying. This is a good sized bag, measurements when measured flat in packaging are: 25cm x 20cm and about 6cm deep.